ENVIROWISE

MARKETING STRATEGY

After launching Solubag products in Canada, Allego Global introduced them to Germany through our Munster office.

As Marketing Manager, I developed a marketing strategy for Solubag's sales potential in Germany. This proposal was shared with our German partners to demonstrate product fit and sales execution. Following the Canadian launch and in-depth market research, I created the strategy outlined below:

• Overview including the intent of the proposal

• Germany’s behavior towards sustainable products

• Target audience

• SWOT analysis

• Marketing Recommendations

• Campaign outline, timeline and cost