Aritzia For Him - Expansion Plan

This presentation aims to develop a business plan for Aritzia's menswear expansion. Based on industry and company research, the plan details an ideal expansion strategy to boost revenue and broaden product reach. Leveraging Aritzia’s operational expertise, independently merchandised menswear will enhance the Company’s platform.

The financial results for the S/S season of 2022 demonstrates the strength of this expansion business model and the affinity for Aritzia as a brand. Key components of this plan includes:

  • Project Objectives

  • Vision and Mission

  • Industry Analysis

  • Competitive Analysis

  • Target Market

  • Product and Services

  • Implementation

  • Operations

  • Inventory Control

  • 6-Month Buying Plan


This is a designed scenario to replicate expansion based on company data, previous to the acquisition of Reigning Champ.

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